Have you ever imagined a market with 2.71 billion people at one place? Digital Transformation has brought this endless world of opportunity right on our fingertips. We all can’t imagine our lives without smartphones. This has become an integral necessity of life that addresses multiple needs in a go.
Our smartphone is an abode for various Mobile Apps that cater for different objectives. We spent hours and hours on our smartphones that incounts from online Browsing to Shopping, from Working to Relaxing, from Banking to Investing, from Health to Travel, from Entertainment to News updates from Bill Payments to Payments Gateways and many more.
We can’t deny the fact that our dependency on Mobile Apps has increased exponentially and Mobile Apps are luring our “number of hours spent” on this digital evolution of the new era.
Because of the increased online presence of users, online businesses are turning towards the various sectors like clothing, food, health, consumer durables, services like payment gateways, travel, banking, hotels, investment, games, blogging, jobs etc under one umbrella of Mobile Apps.
Digital advancement is providing us a platform where consumers and businesses have set a new marketplace to stroll. Scope and methods of businesses have been changed where businesses have brought their products and services on a single platform. Similarly, consumers have changed their conventional ways of purchasing. The accessibility for businesses and users both have become convenient, hassle-free and time-saving. A business can target a large number of customers and at the same time a customer can access multiple options available for them that makes it a win-win situation for both the ends.
Mobile apps are the fastest engagement process as compared to other marketing strategies. A consumer is just one click away that makes it easy to access your target consumers with creative marketing ideas.
These apps are advancing digital transformation success through a wide range of digital transformation strategies adopted by businesses. They are turning this into an easy route for consumers and users.
They are handy that don’t require a laptop or PC and searching through URLs. It’s more like “One Tap” functioning. Mobile apps are also making consumers loyal to the brand as it keeps them closely adhere to the quality, new add-ons, discounts, sale and other marketing strategies via Mobile Apps.
To understand the impact of mobile apps on digital advancement, we need to understand the two primary stakeholders who are intertwined and responsible to bring digital waves in the global market. They are:
- Business
- Consumers
1. Business: With the changing methodologies of business, we are becoming friendly with the online world of business. Since the competition is raging, the businesses have started to replace old practices and set their focus on emerging Mobile Technologies. They are moving towards digital innovation that is not just helping to increase their revenues, competitiveness, growth, productivity and positive turn-outs but also in the digital advancement of online market culture. Businesses are focusing on providing the better UX to not just attract but sustain the consumers on their Apps. A responsive app competing with the website, is the effective engagement tool for improved user experience.
Major objective of businesses are:
- Sales
- Data
Sales is one chief objective of any business that provides revenue to run and function the business as well as to attain profits. On the other hand, Data is a new money and every business urges to collect relevant data for their further growth. If a primary objective of a business is sales and to increase revenue, the secondary objective is data collection which is equally important.
Active data is useful when it can be processed accurately and this can be done through various advancing techniques that pave the path of success of digital transformation through collecting analysing, usage and securing data. Data needs to be secure and encrypted that invite more digital adherence in the business. So we can call Mobile Apps as a seed of digital transformation.
Businesses are embellishing their Mobile Apps with new technological approaches like Artificial Intelligence, Machine Learning, Cloud computing etc. With these advancing techniques, the user experience and business deliverance are improving effectively.
Mobile apps are not the static market as they need regular updates and enhancements. To increase engagement of customers or users, a mobile app needs an effective and impactful system that can cater all the requirements of a customer. For that Mobile apps have to constantly thrive for digital advancement.
2. Consumer:
Businesses are working relentlessly to establish their online presence to lure consumers for their products and services. Consumers are the biggest data for any online business and the massive user of Mobile Apps.
User engagement is the utmost objective of any online business. A responsive and digitally advanced Mobile App makes it easy to keep an online consumer for long. As a consumer, we are spending more and more of our time on browsing e-commerce websites. Similarly, services like food, clothing, consumer durables, banking, gaming, service apps, social platforms and various other apps are consuming our internal space of phone memory. The online culture has compelled a business to try harder and harder to get the attention of a consumer for their growth and sustainability.
Consumers also browse for appealing deals that are available for them. It has not just increased the competition but the quality and digital advancement as well.
“Mobile Apps” are the key players in the global market that serves billions of users. Gone are the days when we used to go to the bank to open an account or to transfer the amounts. Now we can do it in a giffy with the help of a responsive and robust digital system known as Mobile Apps.
To co-walk with the Mobile Apps, social media is playing one active role. On average, a user spends 2 hour 23 minutes on different social media platforms that gives a higher appearance to businesses. While browsing social media, businesses have frequent chances to advertise and market their products. It is one of the effective techniques that gets the maximum number of visits and installation of Mobile Apps. We experience it in our daily lives as a result of e-commerce mobile apps.
This digital spree has touched our life at a great extent. We are relying on multiple Mobile Apps to function properly in our daily lives. Digital transformation is not any static technology instead of it is an on-going process where everyday new updates and advancements steps in. Mobile Apps are the firm pillars of digital framework and rooting the success for the digital market.
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